Construction Tapes: Which Type Is Best For Your Project?

Tape often ends up being one of the most useful and inexpensive tools on a construction site. Tapes are perfect for holding up plastic sheeting for dust control, protecting easily damaged surfaces, and fixing minor mistakes. There are many different kinds of tapes used on construction sites and each has a different purpose. Following is a brief analysis regarding which tapes work best for various construction applications.

Painter’s Masking Tape: The most common tape found on a job site. While Painter’s tape is most often used by painting contractors, it also works great for holding up temporary dust barriers. Painter’s tape is also used frequently by homeowners to tackle DIY projects around the home. High quality Painter’s tape does not leave a residue upon removal and does not remove paint if applied directly to a wall or other painted surface.

Duct tape: Duct tape has long been known as an all-purpose heavy duty tape for construction professionals and homeowners alike. Duct tape is stronger than Painter’s masking tape but occasionally leaves residues and may strip paint upon removal. Duct tapes vary in terms of durability and thickness, and higher quality typically means higher price. Professional-quality Duct tapes last longer and work much better than cheaply made tape found at the 99 cents store.

Red Polyethylene Tape: Thick, red polyethylene tape is often referred to as “stucco tape.” It is mostly used for holding up plastic around windows during stucco application to the exterior of a home. Using red polyethylene tape and plastic sheeting prevents stucco spray from damaging or otherwise dirtying windows. This prevents the need for an intensive post-stucco application cleanup.

UV-Resistant Threshold Tape: Specially-made and UV-resistant, Threshold tape is designed to protect thresholds from damage during construction. It is a 9mils thick, white, long-term surface protection material that will not leave a residue even in warmer climates. Its UV-resistance means it does not flake in the sun like other products. After installation, it can safely protect thresholds without leaving a residue for months, even in direct sunlight!

Caution Tape: While not an actual adhesive, Caution tape acts as a protective barrier all the same. It is most commonly used in construction to seal an area off or indicate the presence of hazardous substances such as lead, mold, or asbestos. Caution tape is a great tool for meeting RRP compliance laws that require signage indicating lead hazards.

Right-to-Left Website Development: Аdvice on design

Localization, the process of adapting a website to a particular locale, is essential for any interface, even if only a small amount of content is there. As different locales and different language groups have various features, developers must take into account these differences when creating a website. Some of these features may be difficult to understand, especially without the help of a native speaker. These features are particularly evident when it comes to designing and developing websites for the Middle Eastern market.

Demand for the creation of right-to-left (RTL) websites has grown over the years due to the fact that Arabic is the 4th most popular language globally. According to Arab Media Outlook, 60% of Arabic speakers prefer browsing internet content in Arabic. The lack of currently available content in Arabic and the existing need for this content among users is sure to continue this growth.

We’ve already taken a closer look at the peculiarities of developing RTL websites for the Arabic market in a recent blog post. In this post, we’ll be focusing our attention on some distinguishing features of RTL design.

What is a RTL website?
The creation of web services and localization of already existing products for the Middle Eastern market is stipulated by certain features that can differ vastly from English (left-to-right) websites. The set of rules and design solutions used for LTR websites are of little value when developing websites for an Arabic RTL audience. This is because RTL websites require a different structure, typography, and imagery. At first glance, it might seem like an Arabic website is just a mirrored copy of an English one. However, it can involve a lot of effort to make a page with mirrored content appear properly on a screen.

SteelKiwi has already developed a number of RTL projects and we will be sharing our experience, including potential problems and solutions, below.

Writing and visuals
The main and most obvious difference between LTR and RTL languages is seen in the direction of writing. In RTL languages, writing and reading is done from right to left. This directional change affects the structure of the website, as well as typography, icons, and images.

To design an RTL project, we use a principle that seems simple at first. We flip or mirror every piece of content, with a few key exceptions. To understand what to mirror and what to change entirely, it’s important to imagine the motion of time which flows from right to left in Arabic. For example, a list of icons that displays a specific sequence should start from the right side on an RTL website.

With the help of some basic rules, designing an Arabic website can be fairly straightforward. However, when multilingual platforms are involved, it’s crucial to plan out the architecture of the projects properly in order to avoid language conflicts when switching from LTR to RTL languages.

When beginning work on this type of project, developers should spend time designing both LTR and RTL versions since each of these is equally important for a successful end result.Read more – RTL design

What Is the Best Window Covering to Keep the Heat Out?

The best way to keep the heat out is by using a combination of roller shutters and blinds in Sydney. Roller shutters are great because they can block out up to 99% of UV rays, which will help prevent fading in your furniture and carpets over time. Blinds work just as well when it comes to blocking sunlight from entering through windows. They’re also very easy to open and close throughout the day depending on how much sun you want coming into your home or office during certain times of the day.

Another good option for keeping summertime temperatures down would be bamboo roman shades. These types of window treatments have a special coating that helps repel water, so if there’s ever an unexpected rainstorm, you won’t have to worry about your window treatments getting damaged from the water.

Types of blinds that offer the best protection from heat include:

Roman Blinds are a popular choice for blocking the sun’s rays.
Roller blinds are also a great option, as they can be adjusted to not let in too much sunlight or heat.
Honeycomb blinds in Sydney based homes are also a great choice as they are a very effective in terms of insulation.
Venetian blinds also offer a durable and stylish option, but must be cleaned regularly to prevent damage from dirt build-up over time.
Curtains in Sydney homes can help keep heat out as well, since they end to cover the entire length and width of the window.
Wooden shutters will be highly recommended for keeping the summer heat at bay.
Blackout curtains in Sydney are not always cheap, but they are certainly worth every cent when considering how much money that could potentially save on energy bills during those hot summer months down under.
Day & Night Roller Blinds also provide the perfect protection against the sun’s harmful UV rays.
Sheer Curtains can keep out up to 90% of ultraviolet light emitted by the sun!
Customers looking at options such as roller shutters and roman shades may want to consider how each choice protects them from extreme weather conditions like excessive heat and sunshine. Blinds can protect against many types of elements while still allowing natural light inside your home during the day time hours when you would prefer to have natural light rather than using up energy with electric lights.

Blinds generally provide the most protection against the heat because they can be lowered to block out sunlight when the heat is at a maximum level, and opened when the climate becomes more bearable. When it comes down to choosing which window treatment type will best protect your home from extreme weather conditions like excessive sun or humidity levels that are too high, you may want to consider roller shutters. Roller shutter installation provides an attractive option for those who prefer a clean look without any heavy drapes interfering with their view of outside scenery. Even though roman shades do not have as many benefits as other types of treatments such as roller shutters, they still serve a purpose in keeping homes cool during summer months by blocking out 75% of the sun’s heat. Blinds provide a sleek and modern look to any home. They can be adjusted according to the sun’s direction, blocking out heat during certain hours of the day while allowing it in at other times when necessary. Roller blind installation is also quick and easy for those who want an update without all the hassle.

Curtains may look nice, with their wide range of colours, prints and textures to choose from, but they have a high chance of letting in light and heat through the windows, unless you fix a UV shielding lining to the curtains.

Whatever type of window treatment you choose, remember to clean them regularly. It is important to take care of your window coverings because this will help protect the investment you made on them. It is also highly advisable to get your window treatments from a reputed vendor, who can make the right suggestions and recommendations according to your specific needs.

The Biggest Myth in Dental Practice Marketing

“You need to repeat your ad many times to get patients calling/coming in”

I like that breakdown its funny…

But it’s not funny for the Doctor. Each mailing/ad eats into your capital. I suspect most doctors don’t have the ability to send 7 or 20 out before they get anything from it.

It’s demotivating

ask yourself this question: If the ad is not seen the first time, how will he know it’s been run before? So then the second run of the ad/mail is basically the first in the prospective patient’s eyes.

then ask yourself: who benefits from multiple runnings? The marketing company of course! It’s in their best interest to keep you running your mail saying “don’t worry, people will come after the Xth time” meanwhile you are broke.

Accountability is a foreign word to some.

But it is true that there are people that need multiple viewings to act. But human motivation to act (and ad frequency) largely depends on what and how you have written on it.

I know from our ads if there is a response from DAY 1 they go out. Below I will explain why and how.

Here is a few different types of ad/mailing messages and their frequencies:

1) The generic laundry list also called : “shot in the dark” marketing

- This is the standard dentist ad. Listing all your services and your hours. You have to cross your fingers
on this one because you have to have this infront of your prospective patient at the exact moment when they need you.

This is why 99% of ad reps say repetition is necessary – because it doesn’t work otherwise.
(the second reason is that the more you advertise, the more money they make, regardless of your results)

- At least you are marketing and that is a good thing

- Just like everyone else – nothing stands out against competitors.
- Screaming at people “don’t go to the other dentist, go to me” which is terrible and never works unless you are
the only provider
- Dentist spends massive amounts of capital in a game of roulette.

2) the “information packed” message

An upgrade from the shot in the dark marketing is the information packed one. Usually 8 page mailers and things like that are used.

These are preferred because you are providing content to people rather than just soliciting them.

They work sometimes. I have seen dentists use them in small towns and get massive numbers of patients.

But I have seen them utterly flop in highly competitive markets

Because nothing is different between the two different types.

Unfortunately, they are very expensive to use (more so than the shot in the dark style) and they are usually designed such that the same ones are being sent from Dentist A as well as Dentist B in the same area thus destroying its effectiveness.

So the risk is on the dentist side. To be effective, you need to send out 10,000 bulk of these , and cross your fingers no one else has.

result: They require less frequency than the above shot gun style because people tend to keep these around a bit longer for the information value…maybe they will show it to their spouse. You may get a trickle effect where someone shows up at your office months from now because they kept the ad.

- information is valuable (as long as its not too pushy) so its kept longer than traditional ads.
- Gets more attention than regular ads.

- They lack strategy
- They lack customization to your market
- Very expensive for a game of chance.
- Perform poorly in highly competitive areas but better than regular ads/marketing

3) direct response message

Using scientifically proven methods to get people to act.

At the heart of a direct response message is the compelling offer:
a finely tuned message that promises to give someone what they want
in a way they want it.

The compelling offer is determined by a) your market b) what medium your using c) your patient’s
awareness/fears/benefits of the service (such as whitening) and a few other things like
an expiry date and such.

- Need only 1 or 2 runs to determine effectiveness because of the compelling offer
- inexpensive compared to other message types.
- once you find the “sweet spot”, then it will run for a long time because it is
satisfying a particular desire of your prospective patients.
-it usually works systematically and predictably: I have an ad running now for 2 years, bringing
in cosmetic cases every time it’s run.
- Risk is more calculated than a gamble because you are at least closer to your patient’s desires and their minds.

-requires testing to make it work
-Like all marketing, it may not yield fruit.
-You need some training on how to craft your message properly as there
are items that have to be in place first.

4) The promotional message

Not mutually exclusive with direct response style.

This is designed to be a big buildup to a specific event or product/service launch. Think big movie launches and remember all the things you saw/heard leading up to the big day.

We have used this style combined with direct response and got really impressive results.

Frequency: requires a few steps, but all strategically placed.

This is a high leverage message…meaning it will work BIG or work small, but still cost a lot. Dozens of cosmetic cases brought in at once can yield a lot of revenue very quickly to a practice.

- Can bring in a lot of patients at a time.
- When done right, it’s usually that “magic bullet” that everyone is talking about.
- Gets more attention than regular advertising/mailing